DATE: April 22, 2025
TO: Mayor and City Council
FROM: Assistant City Manager
SUBJECT
Title
Adopt Resolutions to (1) Approve the Fiscal Year 2025-2026 Measure BB Annual Paratransit Program Plan and Authorize the City Manager to Execute Fiscal Year 2025-2026 Service Agreements for Paratransit Services; (2) Authorize and Appropriate Measure BB Fund Balance to Amend the Fiscal Year 2024-2025 Agreement with Eden I&R, Inc. for Transportation Network Company (TNC) Paratransit Services by $90,000 for a Not-to-Exceed Amount of $542,619; and (3) Appropriate $118,057 of Measure BB Fund Balance to Support Fiscal Year 2024-2025 Implementation of Mobility Management Services and Program Relaunch Outreach and Marketing Efforts
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RECOMMENDATION
Recommendation
That City Council adopts resolutions (Attachments II, III, IV, and V) to:
1. Adopt the Fiscal Year (FY) 2025-2026 Measure BB Annual Paratransit Program Plan (PPP) and authorize the City Manager to execute FY 2025-2026 service agreements for the provision of Hayward Operated Paratransit (HOP) services in accordance with the PPP;
2. Authorize the City Manager to amend the agreement with Eden I&R, Inc. by $90,000 for a not-to-exceed amount of $542,619 to increase available rider subsidies in response to increased demand for services by HOP riders for the remainder of FY 2024-2025; and
3. Appropriate $118,057 of the Measure BB fund balance to support FY 2024-2025 implementation of mobility management services as well as outreach and marketing efforts to inform HOP riders of new services.
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SUMMARY
The Hayward Operated Paratransit (HOP) program, administered by the City’s Community Services Division and funded through the Alameda County Measure BB sales tax, provides transportation to senior and disabled Hayward and unincorporated mid-County residents who are unable to use public transit. This report includes an overview of the HOP program’s FY 2025-2026 Annual Paratransit Program Plan (PPP) submitted to the Alameda County Transportation Commission (ACTC); explains the need for additional ride subsidies based on significant year-over-year increases in HOP ridership; describes a new mobility management program provided by CRIL and Glad Tidings; and outlines marketing efforts beginning in Q4 of FY 2024-2025 in order to support a full launch of services for July 1, 2025. The report is a follow-up to a December City Council item describing the FY 2024-2025 Request for Proposals (RFP) process and soft launch of certain new services in order to meet resident demand.
Staff requests an appropriation of $118,057 from the existing Measure BB fund balance of approximately $7.5 million to support the mobility management agreement with Glad Tidings, procure professional services to update the copy and design of existing marketing materials, printing of collateral and publicity items to support outreach efforts, and incorporating automated voice, text, and email capabilities into HOP’s outreach and education plan. The Measure BB fund balance is comprised of unspent Direct Local Distribution (DLD) funds from prior years and intended to support paratransit services. This appropriation will have no impact on the City’s General Fund.
ATTACHMENTS
Attachment I Staff Resolution
Attachment II Resolution Paratransit Activities
Attachment III Funding Recommendations
Attachment IV Resolution Eden I&R Agreement
Attachment V Resolution Measure BB Fund