DATE: December 4, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Title
Hayward Upward Economic Recovery Plan Update: Together for Hayward e-Gift Card Program
EndRECOMMENDATION
Recommendation
That the Council Economic Development Committee receives an update on the Together for Hayward e-Gift Card program activities and results to date.
End
SUMMARY
As part of the City of Hayward COVID-19 economic recovery plan that was reviewed by the Council Economic Development Committee in June 2021, the Together for Hayward e-Gift Card program was launched November 2021. This gift card program is designed to encourage customers to shop and dine at Hayward brick and mortar businesses rather than spending money outside of the City or online. As part of the program, the City of Hayward infused American Rescue Plan Act (ARPA) funds into the program for marketing, bonus gift cards and business support to participate in the program. Staff will provide CEDC members an update on the program activities and results to date.
ATTACHMENTS
Attachment I Staff Report