DATE: March 17, 2026
TO: Mayor and City Council
FROM: Development Services Director and DHIA
SUBJECT
Title
Downtown Hayward Improvement Association (DHIA): Receive the Annual Report on DHIA Activities
End
RECOMMENDATION
Recommendation
That the City Council accepts the report and provides feedback to the DHIA regarding activities in Downtown Hayward.
End
SUMMARY
On July 10, 2018, City Council adopted Resolution 18-151, establishing the Downtown Hayward Community Benefit District (CBD). The CBD, known as the Downtown Hayward Improvement Association (DHIA), has been formed, including the designation of a Board of Directors, and meets regularly to carry out the functions outlined in the District Management Plan. Key activities over the past year included: re-establishment of an in-house workforce to aid in sidewalk cleaning, trash, and debris removal, landscape enhancement and a banner program; financial support for community events in Downtown and partnership with the Chamber to hold the first ever Taste of Hayward event; and partnering with a public relations firm to establish consistent messaging about Downtown Hayward, enhancing its image to retain quality businesses and attract new ones to the district.
ATTACHMENTS
Attachment I Presentation