File #: LB 15-014   
Section: Legislative Business Status: Agenda Ready
Meeting Body: Council Sustainability Committee
Agenda Date: 9/10/2015 Final action:
Subject: Sustainability Education and Outreach
Attachments: 1. Attachment I Current Outreach and Education Activities, 2. Attachment II Draft Sustainability Outreach Plan, 3. Attachment III Calendar of Sustainability Events, 4. Attachment IV Possible Messaging Campaigns, 5. Attachment V Possible Photo Contests
DATE: September 10, 2015

TO: Council Sustainability Committee

FROM: Director of Utilities & Environmental Services

SUBJECT
Title
Sustainability Education and Outreach

End
RECOMMENDATION
Recommendation
That the Committee reviews this report and provides comments.

Body
BACKGROUND

The purpose of this report is to summarize current sustainability education and outreach activities, and present a proposed Outreach Plan for FY2016 and 2017 (Attachment II).

Climate Action Plan Strategy 9
The 2009 Hayward Climate Action Plan contained nine strategies for reducing greenhouse gas emissions (which have since been folded into the General Plan). Strategies 1 through 8 focus on actions that are not highly visible to the general public, such as offering energy efficiency financing programs, greening the building code, aligning zoning policies to minimize vehicle travel, updating the solid waste franchise agreement, and greening municipal operations. The City is on target to meet the recommended implementation timing for the majority actions under Strategies 1 through 8.

Strategy 9 in the Climate Action Plan is Engage and Educate Community. The Plan states that "The successful implementation of each action presented in Strategies 1 through 8 depends on community participation...The goal of Strategy 9 is to maximize community participation efforts to reduce emissions and continue harnessing residents' sense of commitment to environmental responsibility" (page 97). There are three actions listed under Strategy 9:
* Action 9.1: Create green-portal website
* Action 9.2: Develop and implement plan to engage residents in emissions reductions activities
* Action 9.3: Develop and implement plan to engage businesses in emissions reductions activities
General Plan Implementation Programs
Hayward's General Plan, adopted on July 1, 2014, includes the following implementation programs that are related to sustainability outreach a...

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