DATE: October 13, 2015
TO: Mayor and City Council
FROM: Assistant City Manager
SUBJECT
Title
Authorization for the City Manager to Negotiate and Execute a Professional Services Agreement with Godbe Research for the 2016 Community Input and Feedback Survey
End
RECOMMENDATION
Recommendation
That Council adopts a resolution (Attachment I) authorizing the City Manager to negotiate and execute a professional services agreement with Godbe Research, Inc. in an amount not to exceed $31,550 to complete the 2016 Community Input and Feedback Survey.
Body
BACKGROUND
For the past seven years, Godbe Research, Inc. (Godbe) has been providing community survey and data analysis services for a variety of City initiatives. Beginning in 2008, Godbe completed the first of several biennial resident satisfaction surveys with the most recent taking place in fall of 2014. These surveys have given the Council and staff access to longitudinal data measuring Hayward residents' opinions on the quality of services and programming provided by the City.
In 2013, the City retained Godbe to conduct a preliminary survey to measure voter preferences for additional capital expenditures and/or service enhancements for the now successful Measure C sales tax measure, which voters approved in the summer of 2014. The research product provided by Godbe helped to accurately describe the service demands of Hayward residents, which in turn determined the projects and service enhancements associated with the Measure C ballot initiative.
The Utility Users Tax (UUT) expires in 2019. Since the tax has been in existence for six years, it would be prudent to assess how the community/voters perceive the City's use of that money: Did we accomplish or are we accomplishing what was promised to the voters? Does the community believe the City has faithfully exercised management and expenditure of the funds? If additional funds were available, what are the ...
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