DATE: May 7, 2018
TO: Council Economic Development Committee
FROM: Economic Development Manager
SUBJECT
Title
Business Engagement Program Strategy
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RECOMMENDATION
Recommendation
That the Council Economic Development Committee reviews and comments on the Business Engagement Program Strategy.
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SUMMARY
The growing needs of the City of Hayward business community and the desire of the Mayor and City Council to improve business attraction, retention and expansion efforts requires the City to consider improving methods utilized for business engagement to attain the goals outlined in the Economic Development Strategic Plan (EDSP) FY 2014-2018 <http://www.hayward-ca.gov/your-government/documents/economic-development-strategic-plan> which sets priorities for the Economic Development Division. This report focuses on two initiatives that advance the business retention strategy:
1. SR1.C -Establish a comprehensive retention program for existing businesses
2. SR2.E-Expand the business visitation program
ATTACHMENTS
Attachment I Staff Report
Attachment II Business Engagement 4-Step Process
Attachment III Sample Survey Questions