DATE: May 16, 2018
TO: Council Budget and Finance Committee
FROM: City Manager
SUBJECT
Title
Review of Research Scope for Survey of Hayward Voters
End
RECOMMENDATION
Recommendation
That the Council Budget and Finance Committee (CBFC) reviews and comments on this report and presentation by Godbe Research, Inc.
End
SUMMARY
Godbe is a recognized research leader in California. Given Godbe’s longstanding experience measuring the opinions of Hayward residents, staff recommends engaging the firm to conduct the second 2018 Revenue Measure Feasibility Study.
Godbe will conduct a hybrid Internet/ Telephone survey with a sample size of 600 voters, to gage voter sentiments on potential revenue measures, including an increase in the City’s Real Property Transfer Tax and Transient Occupancy Tax. The survey will either be 18 or 20 minutes depending on the length and number of the survey questions desired by the CBFC.
ATTACHMENTS
Attachment I Staff Report
Attachment II Research Proposal