DATE: January 27, 2022
TO: Council Economic Development Committee
FROM: Assistant City Manager
SUBJECT
Title
Hayward Upward Economic Recovery Plan Update: Together for Hayward e-Gift Card Program
End
RECOMMENDATION
Recommendation
That the Council Economic Development Committee (CEDC) receives updates on the progress of the Hayward Upward Economic Recovery Plan initiatives, including the Together for Hayward e-Gift Card Program.
End
SUMMARY
As part of the City of Hayward COVID-19 economic recovery plan that was reviewed by the CEDC in June 2021, the Together for Hayward e-Gift Card program was launched in November 2021. This gift card program is designed to encourage customers to shop and dine at Hayward brick and mortar businesses rather than spending money outside of the City or online. As part of the program, the City of Hayward infused American Rescue Plan Act (ARPA) funds into the program for marketing, bonus gift cards, and business support to participate in the program. The following report provides a summary of those efforts and results to date.
ATTACHMENTS
Attachment I Staff Report