DATE: March 4, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Title
Hayward Upward Economic Recovery Program Update: New "Hashtag Hayward" Initiative (Oral Report Only)
End
RECOMMENDATION
Recommendation
That the Council Economic Development Committee receives updates on the progress of the Hayward Upward Economic Recovery Plan: Hashtag Hayward.
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SUMMARY
The Economic Development Team is introducing a new economic recovery initiative called, "Hashtag Hayward", which is designed to help local small businesses leverage the power of social media to build their brand, grow their customer base, and increase sales. With more and more consumers using social media to discover new products and brands Hashtag Hayward is offering grants to businesses to transform their spaces in ways that encourage customers to share their experiences through posts, tags, hashtags, and reviews.
This grant program is designed to provide financial support to businesses eager to enhance their physical locations, elevate their social media presence, and increase customer engagement. This program offers financial support, ranging from $5,000 to $10,000 to businesses looking to make improvements that will resonate with potential customers on various social media platforms. Additionally, the program includes collaborations with a team of social media influencers to create engaging content and reach a broader audience.
Program Highlights
The following are key elements and eligible expenses under this initiative:
* Interactive Murals and Sculptures: A business may collaborate with local artists to create engaging murals and sculptures, turning the business into a selfie-worthy haven.
* Window Lighting and Fa?ade Enhancements: Illuminate businesses with eye-catching LED or neon lighting or add visual interest with front fa?ade murals or graphic paint.
* Corner Building District Identit...
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