DATE: April 29, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Title
Downtown Action Plan Working Group (Oral Report Only)
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RECOMMENDATION
Recommendation
That the Council Economic Development Committee (CEDC) receives the presentation from City Manager Kelly McAdoo, who will provide an oral report on the Downtown Action Plan Working Group.
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SUMMARY
This agenda item comes as a referral request from Council Member Andrews and Council Member Roche dated January 20, 2024 (Attachment I). Council Members requested that staff create a multi-department task force to evaluate and address support for small businesses and to stimulate growth and activity in the Downtown, especially along Foothill Boulevard between C Street and City Center Drive. Foothill Boulevard is a major gateway and thoroughfare through Downtown.
Based on engagement with Council Members through the ongoing Lean Innovation initiative on placemaking, discussions with the business owners and representatives of the business community, and staff experiences, there are key crosscutting issues identified as potential areas to address to improve the vibrancy and viability area. These include: 1) Public Safety Perception and Security; 2) Curb Appeal, Cleanliness and Points of Interest; 3) Traffic Calming, Walkability and Parking; and 4) the Unhoused.
At the April 29 Special CEDC Meeting, staff will provide an oral update on the formulation of the Working Group and outline its plans to develop and implement a limited-duration rapid response plan to improve the district.
ATTACHMENTS
Attachment I Foothill Action Plan Referral