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File #: WS 20-011   
Section: Work Session Status: Agenda Ready
Meeting Body: City Council
Agenda Date: 3/3/2020 Final action:
Subject: Downtown Hayward Improvement Association (DHIA): Receive the Annual Report on DHIA Activities RECOMMENDATION
Attachments: 1. Attachment I Staff Report, 2. Attachment II Annual Report Summary

DATE:      March 3, 2020


TO:           Mayor and City Council


FROM:                     City Manager

                     Development Services Director

                     DHIA Board of Directors





Downtown Hayward Improvement Association (DHIA):  Receive the Annual Report on DHIA Activities                                                             





That Council accepts the report and provides feedback to the DHIA regarding activities in Downtown Hayward.





For several years, the City worked to establish a Community Benefit District (CBD) in Downtown Hayward.  On July 10, 2018, Council adopted Resolution 18-151, establishing the Downtown Hayward CBD.  The District, known as the Downtown Hayward Improvement Association (DHIA), has been formed, including the designation of a Board of Directors, and meets regularly to carry out the functions outlined in the District Management Plan.  Key activities over the past year included: establishment of an employee workforce to aid in sidewalk cleaning, trash, and debris removal; financial support for community events in Downtown; and partnering with a public relations (PR) firm to establish consistent messaging about Downtown Hayward, enhancing its image to retain quality businesses and attract new ones to the district.



Attachment I                     Staff Report

Attachment II                     Annual Report Summary