DATE: March 3, 2020
TO: Mayor and City Council
FROM: City Manager
Development Services Director
DHIA Board of Directors
SUBJECT
Title
Downtown Hayward Improvement Association (DHIA): Receive the Annual Report on DHIA Activities
RECOMMENDATION
Recommendation
That Council accepts the report and provides feedback to the DHIA regarding activities in Downtown Hayward.
End
SUMMARY
For several years, the City worked to establish a Community Benefit District (CBD) in Downtown Hayward. On July 10, 2018, Council adopted Resolution 18-151, establishing the Downtown Hayward CBD. The District, known as the Downtown Hayward Improvement Association (DHIA), has been formed, including the designation of a Board of Directors, and meets regularly to carry out the functions outlined in the District Management Plan. Key activities over the past year included: establishment of an employee workforce to aid in sidewalk cleaning, trash, and debris removal; financial support for community events in Downtown; and partnering with a public relations (PR) firm to establish consistent messaging about Downtown Hayward, enhancing its image to retain quality businesses and attract new ones to the district.
ATTACHMENTS
Attachment I Staff Report
Attachment II Annual Report Summary